CASE STUDY · CAMPAIGN MANAGEMENT
One offer, every channel
I've created and run 50+ marketing campaigns across different themes, offers and objectives. This one is an up-to-83%-off flash sale, carried through email, a countdown landing page, affiliate banners, a social cover and an in-dashboard notice.
The campaign assets
Each piece carries the same message and call to action, so the offer reads the same wherever someone meets it.
Landing page
A countdown page built around one offer and one button.
Campaign email
The announcement email sent to the full list.
Affiliate banners
Ready-made banners in six sizes for partners to share.
Dashboard notice
An in-product message reaching existing users.
How I run a campaign
01
Develop a campaign concept that attracts visitors, generates engagement and drives conversions.
02
Build the strategy around seasonal events, launches, promotions, discounts and product milestones.
03
Manage messaging and promo content across social media, email, paid ads and landing pages.
04
Test different themes, offers and creative approaches to capture attention and maximize results.
05
Review performance after the campaign and carry what worked into the next one.