DIGITAL MARKETING STRATEGIST
Growth Made, Measurable
Email, campaigns, social, video and product launches for SaaS and digital product teams, with every channel tied back to business goals.
See my work01
Sends & sequences
02
Campaigns
Every channel
03
Social
Content that grows
04
Launches
Pre to post-launch
05
Video
Long & short form
Email Marketing ✦ Campaign Management ✦ Social Media ✦ Product Launch ✦ Video ✦ Courses ✦ SaaS and product marketing ✦
Email Marketing ✦ Campaign Management ✦ Social Media ✦ Product Launch ✦ Video ✦ Courses ✦ Open to SaaS and product marketing roles ✦
5+
Years in email marketing for SaaS and WordPress products
50+
Campaigns planned and run across channels
100s
Email campaigns written, built and managed
32%
Open rate on a 35,000-send flash sale email
WHAT I DO
Six services, one growth plan
Every engagement connects a channel to a business goal, so the work compounds instead of adding up to separate tasks.
01
Email Marketing
Promotions, newsletters, onboarding flows and automations that engage readers and drive revenue.
See the work02
Campaign Management
Seasonal sales, launches and promotions run across email, social, ads and landing pages.
See the work03
Social Media
Consistent content that repurposes blogs and videos, announces updates and supports campaigns.
See the work04
Product Launch
Positioning, assets and promotion from pre-launch planning through post-launch growth.
See the work06
Courses
Courses on Facebook marketing, Product Hunt launches and SaaS go-to-market.
See the coursesCase studies with measurable results
Real campaigns for SaaS and WordPress products, from one email send to a full multi-channel sale.
A launch plan in three phases
I manage launches from pre-launch planning to post-launch growth, building awareness, generating demand and driving conversions.
01
Pre-launch
Market research, positioning, buyer personas, pricing, landing pages, teaser campaigns, affiliate and influencer outreach, beta testing and giveaways.
02
Launch
Announcements, launch content, early-bird offers, email, paid ads, webinars, Product Hunt, guest posts and press releases.
03
Post-launch
Cross-selling, customer feedback, marketplace launches, SEO growth, lead generation and retargeting that turn launch insights into ongoing growth.
Courses to learn from
Three courses I teach, for entrepreneurs and product teams.
Facebook Marketing for Entrepreneurs
Take your online business to the next level using Facebook and Instagram.
View courseThe Product Hunt Launch Guide
Plan and run a successful Product Hunt launch from start to finish.
View courseThe SaaS Go-to-Market Strategy
Build and run a structured go-to-market strategy, from idea to scalable growth.
View courseFAQ
What people ask me
What do you do?
I'm a digital marketer who brings strategy, creative execution and data together to help SaaS and digital product teams grow. My work covers email, social media, video, product launches, paid campaigns, analytics and B2B lead generation.
Who do you usually work with?
Mostly SaaS and WordPress product teams, from early-stage products preparing a launch to established products running regular campaigns.
How do you approach a product launch?
In three phases. Pre-launch covers research, positioning, pricing, landing pages and teasers. Launch covers announcements, offers, email, ads, webinars and Product Hunt. Post-launch covers cross-selling, feedback, SEO and retargeting.
How can we work together?
I'm open to opportunities in digital marketing, SaaS and product marketing, multi-channel growth and B2B demand generation. Send me a message and we can talk about what you need.